New Renderings and New Future for Orlando's Camping World Stadium

🏟️ From Citrus Bowl to Camping World Stadium—and Into a New Chapter

Nestled in the heart of Orlando, this iconic venue has undergone an identity transformation in the past decade. Once celebrated as the Florida Citrus Bowl, the stadium entered a corporate naming era in 2016 when RV and outdoor‑retail giant Camping World secured naming rights. That agreement, originally spanning eight years carried the stadium into a new era of branding, tied to significant renovations and expanded event hosting.

The Present Moment: Naming Rights on the Table

With the original deal lapsing in late 2024, Florida Citrus Sports is actively shopping a new naming-rights partner. As part of a sweeping $400 million renovation, the stadium is undergoing a bold makeover, including:

• Expanded seating capacity (up to roughly 65,000);

• A new north‑end upper deck;

• Premium suites;

• Retractable stage pocket for large concerts; and

• Fierce hurricane‑bracing aesthetic updates 

Orange County approved tourism tax funding in January 2024, with completion expected by late 2027, and possibly aligned with the Jacksonville Jaguars considering it as a temporary NFL venue.

What Makes Naming Rights Valuable Now

This freshly upgraded arena offers unique appeal to brands due to:

• Regular marquee events—bowl games, concerts, major sports;

• A broadened capacity reaching 65,000+ fans;

• A multi‑year renewal incentive—10‑year deals are reportedly being sought

• Strong visitor exposure—Orlando sees over 60 million annual tourists, a media-rich market. 

Industry insiders estimate naming-rights pricing at $2–5 million per year, though final terms depend on event mix, duration, brand synergy, and signage prominence. We recently got a fresh glance at what renderings for the upgraded staidum could look like.

Wider Landscape: Naming Rights in Sports

This move reflects a broader trend: sports venues increasingly monetize naming rights as stable revenue sources. Iconic examples include naming transitions like Huntington Bank Field and Spotify Camp Nou: Yet, these deals often stir debate between branding gains and loss of community identity.

Looking Ahead: Which Brands Fit?

Who might step in?

• Tourism, travel, or hospitality brands—align with Orlando’s tourist economy.

• Entertainment or media firms—want exposure through concerts and events.

• Healthcare, tech, or finance giants—pursuing regional presence.

Key factors in brand selection:

1. Alignment with Orlando’s national profile;

2. Ready to invest in a 10‑year horizon;

3. Aiming for stadium-wide visibility across events, both sports and entertainment.

Final Thoughts

Camping World Stadium now stands at the crossroads of its second naming-century. With renovations redefining its structure and expanding its footprint, the venue is not just reshaping its physical identity—but also crafting a new brand narrative ripe for partnership.

Who will claim the next chapter? Stay tuned to find out!

In the meantime, check out current events being held at the Camping World Stadium.